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Find the right contributors at the right time

Group contributors by what they do, not just who they are. Segments update automatically as giving behavior changes. Or just describe who you're looking for — the AI builds the segment for you.

Segments list with behavior-based groups
Segments that update as contributor behavior changes

AI-powered

Build segments in plain language

You don't need to learn filter rules or condition builders. Just describe who you're looking for — the AI translates your request into segment conditions, validates them against your data, and shows a preview count.

You type

"People who gave more than $100 last year but haven't given in 3 months"

AI creates

Conditions: Last 12 months total ≥ $100 AND Last sadaqah > 90 days ago

Preview: 47 contributors match

Lapsed contributors

No sadaqah in 90+ days → A gentle "we've missed you" note with an easy link to give again — brief and warm, never guilt-driven.

Major contributor prospects

3+ gifts and average over $200 → Invite to a community dinner or arrange a personal thank-you call from a trustee.

Recurring contributors

Active recurring sadaqah → Thank with impact updates showing what their steady giving funds.

Appeal champions

Gave to 3+ appeals this year → Offer a personal fundraising page to amplify their enthusiasm.

New contributors

First sadaqah in the last 30 days → A welcome series introducing your organization's work and community.

Commitment holders

Active commitment with an upcoming installment → A reminder with fulfillment progress and an easy payment link.

Beyond filters

Scoring and lifecycle, built into every segment

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Engagement scoring

Every contributor carries an engagement score built from giving recency, frequency, and response to your communications — use it as a segment condition to find your most and least connected people.

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Lifecycle stages as conditions

Segment on auto-classified stages — new, active, at-risk, lapsed, reactivated. As the AI moves contributors between stages, segment membership updates by itself.

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Lifecycle triggers

Segments feed automation: when a contributor enters one, a journey can begin — a welcome series, a re-engagement note, a thank-you. Always with restraint over frequency; no one's inbox gets flooded.

Segment builder with pre-built templates for common contributor groups

Pre-built segment templates — or build your own from scratch